Matt Siber is an artist who mainly works with photography, digital imaging, video, sculpture, and installations. He states that through his work he sheds light to issues involving popular media, visual culture, and mass communications. He seeks to explore the way we communicate as a culture through the use of different medias.
I find his billboard vinyls interesting in that he uses a 2-D image and creates a 3-D object with a whole new meaning and perspective to the once was advertisement. Due to it’s massive size I don’t believe that these must be viewed in person to be able to get the full effect of this art piece. I found it weird that normally on road trips I don’t pay attention to these ads but due to its nature and the way it hangs from the ceiling, distorting the images, all I want to do it unravel the billboard and see the whole picture.
Similarly to the billboard structure Siber’s photography has the same approach, he changes the perspective to everyday objects. His photography consists of side shots of signs. At first I was really confused at what I was looking at, but once I realized these were huge signs I thought I was really creative. Although we see these signs everywhere it took me a while to figure out what the object was, this is because Siber showed a different perspective.
Other works of art:
My favorite of Matt Siber’s art pieces is this free floating flag. By removing the pole from the US flag it shows says “America home of the free” and shows freedom through symbols.
These are interesting in that he removes wordings from the signs to emphasize human communicate.
Nam June Paik (1932-2006) was a Korean-American artist. He was considered the founder of video art due to his use of different medias to create his artworks. He also coined the term “Electronic Super Highway.” He was influenced by John Cage, Joseph Beuys, Wolf Vostell, and few other artists.
I find his work fascinating in that he incorporates the way in which digital art is view (the screens themselves) in his art. By this logic even the hardware used to create art is art. I also like that Nam June Paik’s work in the Electronic Superhighway is very bright and easily catches one’s attention.
I believe that the artist is trying to convey two messages in the following works of art that technology is the future of America (Electronic Superhighway) and that the capabilities of technology are still unknown (TV garden). By using different media for his art he shows the world that there isn’t only one way to see something, that everything you see is base on perspective.
What is digital art? Digital Art is a smaller division of the broader category Art. It is essentially art that uses (digital) technology as a fundamental part of the creative process.
What is the future of digital art? I personally believe that the future of digital are is grand; it is only expanding into today’s society. It is embedded and is used in our daily lives such as our entertainment activities (TV, movies, the internet), it can be seen on the media (the news, Facebook, and other social medias).